Too often in America we are content walking through our day to day lives -- never questioning what is happening in the world around us. This VICE campaign takes a powerful stance and uses it's media buy for good. That is, to start a dialogue with the public by posing impactful, relevant questions about some of VICE News' top news stories. It worked. People were posting responses to our headlines as well as sharing/asking the questions of their friends. We didn't have a hashtag, we didn't ASK people to interact. They simply just wanted to. I am proud to say that this is the most organically instagrammed campaign that I've ever worked on.