Our client tasked us with helping to conceptualize the online experience for the launch of their new "juicy green apple" flavor. The kicker being we needed to find a way to use print to drive traffic in a way that stays true to the 5 brand. We worked with Firstborn to develop a seamless integration focusing on what makes 5 gum, 5 gum. Mystery, intrigue, and epic-ness.
The hidden code word CORE was found in the water droplets and was used within the interactive experience to unlock extra levels.
( click the image below to experience it for yourself )
here's the newest print to highlight SWERVE, a tropical flavor that changes flavor as you chew.
The hidden code word CORE was found in the water droplets and was used within the interactive experience to unlock extra levels.
( click the image below to experience it for yourself )
here's the newest print to highlight SWERVE, a tropical flavor that changes flavor as you chew.